Thank you to the BBC for the feature on Tan@Home and spray tanning as the hottest new trend in Asia. We are super thrilled! The video replay can be viewed on the BBC website here.
We are tackling the billion dollar whitening and lightning industry in Asia by challenging the traditional mindset that being white signifies class and wealth. For generations in Asia tanned skin has been frowned upon as it was associated with working outdoors in the fields. Pale skin has long been seen as a sign of beauty. Women spend billions of dollars every year on products to whiten their complexions. But attitudes are changing as the younger Asians seek prestige and glamour in tanned skin and the benefits of a spray tan to give a healthy glow.
Sarah Toms reporting states “But times are changing as Asians look for ways to have the sun-kissed look without harmful ultraviolet rays. This trend means big business for companies like this Singapore mobile business who sprays customers from head to toe in their desired shade. Starting with one client she now has 120 regulars and contracts at clubs and gyms across Singapore.”
Marg Treanor, founder of Tan@Home in Singapore explains how it all began. “It was my desperate need for a spray tan – that’s how it started – and also I’d seen a gap in the market. Everybody laughed. Friends laughed at me and it said it won’t work as nobody is going to be interested in it because we have the sun here and everyone wants whitening. All the moisturizers have whitening in them, all the deodorants have whitening, so the reaction was “I’m not sure that’s going to work”. But that’s actually changed now. Our biggest growth market would definitely be the Asian market which has increased by about 80% in the last two years. I put the change to social media and the popularity of well-tanned western celebrities”.
Shanthi Panjiawarnan, a regular client at Tan@Home explains why spray tanning is becoming popular in Singapore. “Because I think it gives a nice healthy glow and also because I think that spray tanning actually enhances your complexion”.
And it’s not just women who get spray tanned. Edwin Aw, who represented Singapore at Mister International 2015 in Manilla and is a fitness trainer and physique model, explains why this trend is popular amongst men. “In the sports and fitness industry, I think we are more leaning towards a very tanned body as it looks very sporty.”
The report ends stating that “whether people want to look like they’ve just had a beach holiday or copying a bronzed Hollywood star, getting a tan in Asia, at least the spray on kind, is no longer beyond the pale.”
A massive thank you to our special clients Edwin, Shanthi and Wendy for filming with us!Check out our previous blog It's a wrap! Filming with the BBC